Like any website, one built on Shopify will only be found if you optimise and promote it. Whether you choose to do this through paid, email or organic marketing channels depends on a variety of factors. The crucial thing to know is that a solid Shopify SEO strategy can help people to easily find it, while providing a long-lasting foundation to drive organic traffic to your website for years to come. Organic search has the second highest conversion rate of all marketing channels on Shopify.[1]
With a range of products, collections and sub- collections on Shopify websites, it’s important to have a strong hierarchy, clear navigation structure and optimise copy to help direct people to the right pages when they’re searching for products. We know the intent behind different search terms and can make sure people land on the correct page on your Shopify store.
While Shopify isn’t the best ecommerce platform for SEO, that doesn’t mean you can’t optimise your website and have it rank well. For example, with Shopify, you might struggle to add structured data to your site without using an app, creating sub-collection pages with SEO value means going into the code, and sitemaps cannot be easily edited.
What you’ll need is a good Shopify SEO agency to help you work around any restrictions and get the most out of this platform. Whether this is dealing with canonicalization issues, improving URL structures, or creating tagged pages to add optimised content to using the CMS code.
As an esteemed ecommerce SEO agency, we will make Shopify work for you.
Like all our SEO work, our Shopify SEO service is focused on getting results. And with ecommerce, results mean sales.
Having worked with Shopify for a number of years, we know how to set up a store on this platform that will rank well, how to optimise a current store and how to develop work arounds using Shopify’s code to make the sometimes inflexible CMS do what you want it to.
In fact, we’ve helped our clients to transform their retail websites into traffic driving, high converting shop fronts.
The graph below shows the 2-year period we worked with a high-end retailer, helping them to increase sales by 166%.
Our clients who use Shopify have all had different demands. Some have asked us to us it in combination with various Shopify apps to help design navigation systems that are both SEO and user friendly.
Others have needed us to adapt built in Themes and create tagged collection pages on which we could add SEO-optimised copy.
“We researched lots of agencies online and were keen to avoid one-man band freelancers, as accountability was important to us. We needed an established Shopify SEO agency with a proven track record that did things the right way.
We’d heard some horror stories from other businesses we knew where shortcuts had been taken to deliver results quickly. Search engine quality guidelines were breached, which lead to their businesses being punished and them winding up in a worse situation than when they first started.
“The problem was, however, that bigger, more established agencies tended to be uber expensive and not justifiable to us, given the brand wasn’t particularly profitable when we first took it on.”
Learn More about Always Personal's Shopify SEO StrategyOur clients who use Shopify have all had different demands. Some have asked us to us it in combination with various Shopify apps to help design navigation systems that are both SEO and user friendly.
Others have needed us to adapt built in Themes and create tagged collection pages on which we could add SEO-optimised copy.
At Edg45®, we can adapt our ecommerce SEO strategies to the Shopify platform to help drive traffic and revenue over months and years. This includes a thorough onboarding process that involves a technical SEO audit of your Shopify website, content audits, and in-depth discussion on your business priorities.
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While there are some SEO features built into Shopify, to get the most from it from an SEO point of view you’ll need to do a lot of the work yourself. Or hire an SEO agency with Shopify experience to guide you.
The CMS of a site – whether that’s Shopify or WordPress – doesn’t impact it from ranking well. How the website is managed and set up within that CMS does. A well-set up Shopify site has every chance of ranking well.
Tags can be useful to organise content but they don’t tend to have a direct impact on your ability to rank.
Shopify is used for ecommerce websites. To make sure these are optimised for search is an in-depth process that covers a range of factors. If you are unfamiliar with either SEO or Shopify itself, it’s best to speak to an expert.
It tends to be easier to implement SEO strategies on WordPress sites but unless you have a plugin, WordPress isn’t great for ecommerce.
Yes, Shopify 2.0 themes are easier to manipulate and customise, making them better for SEO. It can also improve site speed and allow a larger range of API integrations to help boost SEO.
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