Content Marketing Agency

Online Content Marketing Service is one of the most effective ways to promote a business.

That's why 70% of marketers actively invest in it.

Hubspot State of Marketing Report 2021

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While old school marketing tactics still work to some degree, their effectiveness is rapidly being usurped by a still relatively new kid on the block: Content Marketing.

Content marketing as a service covers a range of tactics to help both increase brand awareness and drive highly relevant traffic to your site. As a content marketing agency in York, we draw upon everything from high quality blogs to email marketing to help our clients broaden their horizons in terms of audience reach, create answers to users questions, and position themselves as thought leaders in their industry.

Our digital content marketing services move away from the ‘hard sell’ of more traditional marketing techniques, to a subtler, more sophisticated approach. Initially focusing more on the customer than the business, content marketing creation targets those at the top of the sales funnel – people research, considering and deliberating. The aim is to provide content – whether that’s videos, emails, social posts or blogs – at the right time, to the right people with the aim of moving prospective clients one step closer to buying your product or service.

The real beauty of content marketing, however, is the fact that it can, when done correctly, serve a dual purpose. Not only will it introduce your business to new people, it’ll also help attract links from other websites, too, which is an essential component to any well-thought-out digital marketing strategy.

In short, consistently providing prospects with relevant, shareable, useful content should be the cornerstone of your digital content marketing efforts if you want to get ahead of your competitors, but it needs to be done correctly…

Content Marketing Agency for you…

Here at Edge45®, we not only know why this form of content marketing works, we also know how to produce attention-grabbing content that’s insightful and helpful. Easy and enjoyable to consume, our content is extremely shareable too, broadening your reach and widening your audience in the process.

Journalists and influencers alike are faced with a daily search for exciting content to support their own work and help capture their audience’s hearts and minds…and our content does just that. Our content marketing strategies will help your business produce high-quality content that actually has a reason for being, rather than simply filling another worthless page on yet another tumbleweed blog.

The work our York-based content team and copywriters produce provides readers with something new and exciting, encouraging both engagement and exploration. We create assets here, not mere articles, which result in easier outreach and a far greater number of top tier links to your web property, all of which boost rankings and brand awareness.

Learn more about what is content marketing?

Content Strategy Services

Planning a successful content marketing strategy is a multifaceted affair. Creativeness meets attentiveness here, so we’ll spend a great deal of time researching your brand and target audience to ensure the work we publish is on point and highly relevant. Our team will traverse the ever-changing digital landscape, investigating trending topics to ensure we’re delivering content that simultaneously makes headlines and heightens your profile – whether you’re seeking B2B content marketing, are an ecommerce site looking to use content strategy to engage and convert audiences, or want to use SEO-led content marketing to grow your small business.

Our extensive list of contacts also means our digital PR team can predict with confidence what will work and what will not. Broad pre-outreach communications with journalists, influencers and webmasters is key – and our impressive contact list allows us to move toward the creative stage secure in the knowledge that the widest possible audience will be reached.

That audience, however, is not just about maximising numbers. We ensure your campaign will boost profitability by focusing on assets that deliver commercial outcomes. Whether this is in the form of infographics, email marketing or straightforward blogging depends on our research, but the end goal here is traffic for profit, not just improved web metrics.

Our Online Content Marketing services include:

SEO content marketing
Content marketing SEO services help your informational content to be found before users have made a decision about where to buy their products.
Data driven pieces
Data driven content uses research and analytics to create interesting content that is highly shareable and relevant to your target audience.
Expert-led content
We carry out interviews with experts and niche authority figures to help boost your own authority, as well as gain wide-ranging coverage.
Seasonal content
We know which dates and key events are key to your audience - and create and publish content at the right time for their needs.
Outreach
We understand journalist's motivations and what they are likely to feature or pick up so your content and brand features in national media and gets the most eyeballs.
Content strategy and planning
Create a content strategy that takes in everything from user intent to content delivery methods.
Statistical analysis, trend-spotting and data visualisation
We ensure your campaign will boost profitability by focusing on assets that deliver commercial outcomes using data that reveals interesting and highly shareable insights.
Email content marketing
Email is one of the most underutilized ways to reach an engaged audience. We can help you make the most of this useful channel.
Blogging, data journalism and editorial
Compelling content, whether it's in written or data form, that tells a story.
Dynamic infographics
Allow users to discover information on their own by scrolling, clicking, unfolding, panning, and zooming over data-rich, visually compelling and engaging interactive infographics.
Video recommendations
Professionally created video can elevate your brand to the next level, but it's easy to get wrong and do more harm than good. We'll help you nail it first time, every time.
Fully managed press release service
Ensure your message is heard, read, and viewed as you intended…and by the right audience.

So, if you’re looking to improve your online presence and give your digital content marketing game an edge, give Edge45® Digital Marketing Agency a call today or visit us in our York offices.