Boosting leading beer brand’s ecommerce presence
ECOMMERCE SEO Agency
Without ecommerce SEO services, 49% of prospects using Google to discover new products won't find you.
Don’t leave retail sales & money on the table for competitors that should be yours.
Source: thinkwithgoogle.com
Contact Us NowECOMMERCE SEOECOMMERCE SEO
An ecommerce SEO agency that delivers sales, not just rankings
Your ecommerce site is your shop front – if you’re not driving people towards it, you’re not going to make sales. And when you consider that ecommerce sales are growing at a rate of nearly 10% a year, that’s a lot of potential revenue you could be missing out on.
Our ecommerce SEO experts and consultants can optimise your retail website to help attract more users through organic search, LLMs and AI agents – whether you’re using Shopify, WooCommerce, Wix or another ecommerce platform.
An ecommerce SEO agency can also improve brand awareness by helping you to rank for high volume, non-branded commercial keywords, while also helping drive brand and product searches to high converting pages. And the beauty of ecommerce SEO is you’re laying the foundations for long term, sustained traffic growth as part of a wider technical SEO review and content marketing strategy.
Organic Sales Increase for Created Brilliance
Growth in organic visits for Basco
More page-1 rankings for Black Sheep Brewery
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A fully optimised ecommerce site will deliver new audiences to the right pages – whether that’s a top-level category, product page or informational content to help them on their shopping journey.
Colm Docherty, Founder of Edge45®
Ecommerce SEO vs SEO
Ecommerce SEO differs from regular SEO in that it focuses on making your chosen platform work for you in search.
Our ecommerce SEO marketing services focus on making your product pages and category content rank in search. This means initially focussing on more commercial keywords that have a higher conversion intent.
An ecommerce SEO agency might also focus on website hierarchy and URL more than regular SEO. This is due to the high number of product pages and making sure that both users and Google can find the right products in the right categories.
Case study: Bringing bricks and mortar brands online
As an ecommerce SEO agency, we have helped a number of brands that had big offline presence online with ecommerce SEO strategies.
Take Northern Monk and Black Sheep Breweries. Both were big names in the north of England and in pubs across the country – famed for their locally brewed ales. But their ecommerce stores simply weren’t converting as well as they would have liked.
Read our ecommerce case studies to find out how we transformed both into high ranking, high converting ecommerce stores.
We helped increase organic revenue by 27% YoY
Edge45® – the ecommerce SEO agency with decades of experience
As an ecommerce search engine optimisation company, we have spent the last 15 years working with dozens of ecommerce clients on a range of online retail platforms making us one of the most successful retail SEO agencies in the UK.
We’ve provided ecommerce SEO services and consultancy for personalised gift sellers, luxury diamond retailers and famous breweries. And one thing has remained true throughout – our ecommerce SEO strategy has directly improved sales.
You’ll get dedicated ecommerce SEO consultants to lead your project. They will know how to make all ecommerce platforms work for you to drive new traffic. We can work with the current set up or adapt the code to provide you with the retail website you need.
The beauty of choosing an ecommerce SEO agency is that we have a breadth of knowledge to cover all aspects of your site and the shopper’s journey – from making sure your website is technically sound to providing the kind of EEAT content that will reassure shoppers your site can be trusted.
Our ecommerce SEO process
At Edge45®, our ecommerce SEO packages will help you to optimise your full product range, provide steady growth in traffic and revenue over months and years, and help you remain visible in Google’s everchanging landscape.
With every new ecommerce SEO client – whether they are a local online retailer or a large-scale ecommerce platform – we go through a thorough onboarding process that involves technical audits, content audits, in-depth discussions on your business priorities and getting access to your CMS, analytics and other tools and platforms. These all help us form your unique ecommerce SEO strategy.
We will look at product feeds, website hierarchy, product depreciation, duplicate pages, site architecture, technical performance, crawlability, faceted navigation, canonicalisation, internal linking, JavaScript rendering and more.
Meet Our Ecommerce SEO Consultants
At Edge45®, we have a number of ecommerce SEO consultants with a range of online retail experience ranging from handling local businesses to large blue chip nationals. This specialist ecommerce SEO knowledge has been learnt over years working at a range of large digital marketing agencies. Whatever your industry, whatever your product, whatever your size, we have the relevant experience to help you increase your sales, revenue, average order value and more.
James Walker
Throughout James' 13 years in SEO, he has become well versed in multiple ecommerce platforms such as Shopify and Wordpress. He has worked on many ecommerce clients delivering astounding results including international client, Euro Car Parts.
Mike Gomez
Mike leads our Performance Team, drawing on over 15 years of SEO experience. He has worked with a range of ecommerce clients during highly complex migrations.
Colm Docherty
Colm's approach to ecommerce SEO is holistic, believing his job is only half done if the SEO ecommerce strategy only considers increasing eyeballs on site. Colm understands that what your prospects do once they find your site is a crucial consideration when aiming for increased sales.
Our ecommerce SEO services
Full Website Audits
We will check your ecommerce site’s technical set up, content quality and ability to convert. This could be how you’re organising products, what’s on your category pages or what messaging you have regards returns and delivery.Find out moreKeyword Research
We’ll carry out full keyword research looking at what you’re currently ranking for, key terms around your core product offerings, and what your competitors are ranking for. We’ll develop an ecommerce content strategy using these findings as a guide.Find out moreCRO
Once we’ve driven people to your site using our SEO tools, we also want to help them to convert easily. We’ll look at conversion rate optimisation to make the journey from discovery to purchase a smooth one and maximise sales for you.Find out moreShopify SEO Strategy
While we work across the board with a range of ecommerce CMS', we have a specialist technical knowledge of Shopify and how to get the most from it.Find out more
Ecommerce platforms
Which ecommerce platform you choose depends on your needs as an online retail business. We’ve worked with pretty much every single one – and know which work best from an SEO point of view. Here are a few of the most popular:
- Shopify: Hugely popular with a simple set up and the ability to add apps for a variety of uses. Has some limited SEO features you can adjust such as meta details, tags and URLs but any Shopify SEO company worth its salt will help you get the most out of the platform. Some SEO features are automated such as canonical tags and sitemaps. As Shopify SEO experts, we know how to work with the themes and code to make Shopify work for you.
- Wix: A popular and easy to use ecommerce platform, Wix includes SEO features likes robot.txt editors, structured data markup, URL customisation and bulk 301 redirects.
- WooCommerce: Built as a plug in for WordPress to transform it from a CMS to an ecommerce platform. It brings with it the SEO benefits of WordPress, but it also allows you to better optimise URLs, add SEO value to product slugs, and enable breadcrumbs.
- Squarespace: Aimed at providing users with easy design tools, it also comes with built-in technical SEO features like easy de-indexing of pages, xml sitemap generation, and mobile optimisation.
- BigCommerce: Fast growing ecommerce platform that provides out-of-the-box online retail solutions. Basic packages are available but the customisation options to make it great for online retail SEO.
- Adobe Commerce: Formerly known as Magento, this highly technical platform can be adapted well for retail SEO thanks to an array of customisable features and third party apps – but it’s not for beginners.
- Prestashop: This French-based ecommerce platform is useful if a little difficult to use. It boosts its ecommerce SEO credentials with a good selection of tools and apps – but they come at a cost.
- Opencart: This ecommerce SEO platform is lightweight and fairly easy to use. The SEO features are available through extensions to change URLs and easily generate sitemaps.
Some of the Ecommerce Platforms We Optimise for SEO
Developing an ecommerce SEO strategy
An ecommerce SEO strategy touches on a number of aspects of your site – from the website hierarchy to supporting informational content.
Our team of experts and ecommerce SEO consultants will develop a unique strategy based on your needs. Not every online retailer has the same needs – some are looking to sell a handful of high value products, while others need sheer volume.
And we don’t just stop at SEO – our ecommerce strategies consider all aspects of your audience’s needs including:
- CRO to improve your conversion rate
- EEAT to provide reassurance content and build trust
- Tone of voice to make you stand out in a crowded digital marketplace
- Digital PR and content marketing to boost brand awareness
- AI visibility and messaging to make sure you’re not only being seen but also recommended in LLMs
Ecommerce SEO FAQs
Ecommerce SEO is much like any other SEO – but it applies to ecommerce platforms. It means your online shop will be optimised for search to help it target high value, commercial terms and direct users to the right pages.
It depends on your needs. Some like Squarespace are good for those just starting their ecommerce journey while WooCommerce is best for people who have a mature WordPress site and want to build their ecomm presence. Talk to us about migrating your website to the right platform for you.
There are a number of ways to improve the SEO of your retail website – from simply copy improvements to more technical fixes around hierarchy and robot.txt. The best way to find what needs improving is through a technical SEO audit.
Yes. SEO builds audiences and helps people who are searching for products you sell to find your website.
Both have their benefits – WordPress is great for setting up simple websites but struggles as an ecommerce platform without plugins. Shopify is built specifically for ecommerce sites and can integrate a number of other apps such as email.
The cost depends on the size and complexity of your website, the competitiveness of your market and how much support you need.
A smaller Shopify store may require a very different level of work from an international retailer with thousands of products and several regional websites. We assess your existing performance, technical setup and commercial priorities before recommending an appropriate level of investment. Contact us for a quote.
Some improvements can produce results relatively quickly, particularly where technical problems or missed category-page opportunities are holding the site back. More competitive campaigns usually require sustained work over several months.
The timescale will depend on your website’s current position, the strength of competing retailers and how quickly recommendations can be implemented. We establish suitable measures of progress at the beginning of the campaign rather than promising results within an arbitrary timeframe.
Yes. Depending on your platform and internal resources, we can implement agreed changes directly or work alongside your developers, content team and ecommerce managers.
Where development is required, we provide clear specifications and help prioritise changes according to their likely commercial impact. We can also check completed work to make sure recommendations have been implemented correctly.
We agree reporting measures around your commercial objectives. These may include:
- Organic revenue and transactions
- Ecommerce conversion rate
- Product and category-page visibility
- Non-branded organic traffic
- Average order value
- Performance by category or product range
- Assisted conversions
- Visibility in traditional and AI-assisted search
Rankings remain useful, but they are considered alongside the sales and revenue generated by organic search.
Yes. We can support ecommerce migrations involving a new platform, domain, URL structure, design or site architecture.
Our work can include pre-migration auditing, redirect mapping, content and URL decisions, technical specifications, staging-site checks and post-launch monitoring. Involving an SEO consultant early helps reduce the risk of losing valuable rankings, traffic and revenue when the new site goes live.
SEO can help develop a sustainable source of product and category traffic that does not require you to pay for every visit. This can make your overall acquisition mix more resilient and allow paid budgets to be used more selectively.
It should not automatically be viewed as a replacement for paid advertising. The strongest approach often uses insights from SEO, paid search, shopping campaigns and conversion data together.
brands are understood by AI-powered search tools. These include clear product information, logical category structures, accurate structured data, authoritative supporting content and strong third-party brand signals.
We consider visibility across traditional search results, organic shopping features and AI-assisted product discovery as part of the wider ecommerce search journey.
Like what you see?
So do others – We are rated 5/5 by 22 different Ecommerce SEO clients and counting.
Click here to see our 22 ✪✪✪✪✪ Google Reviews.