Your ecommerce site is your shop front – if you’re not driving people towards it, you’re not going to make sales. And when you consider that ecommerce sales are growing at a rate of nearly 10% a year, that’s a lot of potential revenue you could be missing out on.
Our ecommerce SEO experts can optimise your retail website to help attract more users – whether you’re using Shopify, WooCommerce, Wix or another ecommerce platform.
Retail SEO for ecommerce sites can also improve brand awareness by helping you to rank for high volume, non-branded commercial keywords. And the beauty of ecommerce SEO is you’re laying the foundations for long term, sustained traffic growth as part of a wider technical SEO and content marketing strategy.
A fully optimised ecommerce site will deliver new audiences to the right pages – whether that’s a top-level category, product page or informational content to help them on their shopping journey.
Ecommerce SEO differs from regular SEO in that it focuses on making your chosen platform work for you in search.
Ecommerce SEO focuses on making your product pages and category content rank in search. This means initially focussing on more commercial keywords that have a higher conversion intent.
With ecommerce SEO you might also focus on website hierarchy and URL more than regular SEO.
This is due to the high number of product pages and making sure that both users and Google can find the right products in the right categories.
While not strictly an ecommerce CMS platform, many online retailers use Amazon – and to a lesser extent sites like Etsy and eBay – alongside their own websites. Like any online store, these sites can also be optimised for SEO as you have control over your content.
Our team has helped major international brands improve their online presence and search visibility within the Amazon ecosystem. Speak to us if you want to see your products rank better on Amazon.
We have spent the last 15 years working with dozens of ecommerce clients on a range of online retail platforms making us one of the most successful retail SEO agencies in the UK.
We’ve provided ecommerce SEO services for personalised gift sellers, luxury diamond retailers and famous breweries. And one thing has remained true throughout – our ecommerce SEO strategy has directly improved sales.
You’ll get a dedicated ecommerce SEO consultant to lead your project. They will know how to make all ecommerce platforms work for you to drive new traffic. We can work with the current set up or adapt the code to provide you with the retail website you need.
The beauty of choosing an ecommerce SEO agency is that we have a breadth of knowledge to cover all aspects of your site and the shopper’s journey – from making sure your website is technically sound to providing the kind of EEAT content that will reassure shoppers your site can be trusted.
At Edge45®, our ecommerce SEO strategies will help you to optimise your full product range, provide steady growth in traffic and revenue over months and years, and help you remain visible in Google’s everchanging landscape.
With every new ecommerce SEO client, we go through a thorough onboarding process that involves technical audits, content audits, in-depth discussions on your business priorities and getting access to your CMS, analytics and other tools and platforms. These all help us form your unique ecommerce SEO strategy.
Which ecommerce platform you choose depends on your needs as a retail business. We’ve worked with pretty much every single one – and know which work best from an SEO point of view. Here are a few of the most popular:
An ecommerce SEO strategy touches on a number of aspects of your website – from the website hierarchy to supporting informational content.
Our team of ecommerce SEO experts will develop a unique strategy based on your needs. Not every online retailer has the same needs – some are looking to sell a handful of high value products, while others need sheer volume.
And we don’t just stop at SEO – our ecommerce strategies consider all aspects of your audience’s needs including:
Ecommerce SEO is much like any other SEO – but it applies to ecommerce platforms. It means your online shop will be optimised for search to help it target high value, commercial terms and direct users to the right pages.
It depends on your needs. Some like Squarespace are good for those just starting their ecommerce journey while WooCommerce is best for people who have a mature WordPress site and want to build their ecomm presence. Talk to us about migrating your website to the right platform for you.
There are a number of ways to improve the SEO of your retail website – from simply copy improvements to more technical fixes around hierarchy and robot.txt. The best way to find what needs improving is through a technical SEO audit.
Yes. SEO builds audiences and helps people who are searching for products you sell to find your website.
Both have their benefits – WordPress is great for setting up simple websites but struggles as an ecommerce platform without plugins. Shopify is built specifically for ecommerce sites and can integrate a number of other apps such as email.
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