GEO Agency: Generative Engine Optimisation Services Agency

With more than a third of people using generative search engines, isn’t it time you adopted a generative engine optimisation (GEO) strategy?

GEO may be the new digital marketing strategy on the block but for a company that has been running successful SEO campaigns for over a decade, we know that a lot of the fundamentals behind generative search are the same as traditional organic search.

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GEO Agency: Generative Engine Optimisation ServicesGEO Agency: Generative Engine Optimisation Services

What is GEO?

GEO – or generative engine optimisation – is a way to help increase your visibility in generative engines like ChatGPT, AI Overviews, Claude and Gemini.

What it’s not is a replacement for SEO; it is an extension that focuses specifically on how LLMs, assistant layers, AI agents and AI summarisation engines select and prioritise information.

GEO involves three linked activities:

Creating high-quality, useful content.
Making sure online signals are easy for AI bots to find and stay consistent wherever they appear.
Strengthening authority across the web, so generative engines have confidence in recommending your business.

AI assistants are increasingly being used as a first port of call for discovery, recommendation and comparison. This means that brands who want to be suggested, cited or shortlisted by LLM-driven systems need a plan that goes beyond traditional SEO.

GEO, SEO and AEO: do they differ?

It can be confusing distinguishing between GEO, SEO and AEO, so let’s break it down:

SEO (Search Engine Optimisation) focuses on indexing, ranking and organic search presence.
AEO (Answer Engine Optimisation) focuses on using concise answers for easier content retrieval.
GEO focuses on AI generative engines and assistants that summarise and recommend. It might also be called ‘AI SEO’.

The techniques overlap: a crawlable site with clear schema helps all three, but GEO also looks at building strong entities, adding reliable first-party data, and boosting off-page signals.

GEO channels: where you can be found

Generative engines vary, but the key channels to target are:

AI assistants like ChatGPT, Google Gemini, Claude and Microsoft Copilot
Research and summarisation engines such as Perplexity
Conversational voice assistants that include generative reasoning
Industry-specific AI tools for travel, medical, ecommerce and other verticals
Multimodal searches that combine text, images and structured product data

Different channels matter for different goals. A conversational assistant might drive discovery and shortlist placements, while a research engine could surface long-form recommendations that bring qualified leads.

Discover Edge45’s GEO Strategies

How GEO works and why it is important for your business

At its simplest, GEO asks your site to be easy for AI to understand and trust. That means:

Strong Structures: Clear, consistent schema, entity details and first-party data.
Clear Content: Well-structured on-site content that answers typical user intents directly, such as comparisons and FAQs.
Authoritative Off-Page Mentions: Authoritative mentions from high-trust sources, and review signals the models can treat as credibility cues.

Think of this as the new sales funnel. Historically, the funnel relied on organic search, owned channels and paid channels. Now LLMs often guide people quickly through the top of the funnel, asking questions, clarifying needs, and creating shortlists.

If you can show these tools that you should be included at every stage of the funnel, these models can confidently choose you for a shortlist.

Best-practice GEO tactics

These are the practical moves that make GEO work, whether you’re looking for GEO for ecommerce or want your SaaS product to be featured in answer engines.

Content

Publish entity-rich pages that remove any user confusion. Use clear product names, model names and numbers, and standardised attributes.
Use comparison pages and structured FAQs that answer common decision questions succinctly.
Surface first-party data and clear policies, such as spec sheets, warranty information and delivery costs, because LLMs prefer verifiable facts.
Write unique content to help you stand out and provide clear USPs.

Technical

Implement schema and structured data, including product, organisation and local business markup where appropriate.
Clean up inconsistent or duplicate entity mentions across directories and partner sites.
Ensure canonicalisation and stable URLs so models receive the same signals over time.

Authority building

Secure mentions in high-trust publications and specialist data sources
Encourage verified reviews in third-party sites
Use authoritative author bylines where subject matter expertise matters
Make key datasets available in machine-friendly formats, if possible, such as CSVs or well-structured APIs

Our GEO services: tactical delivery and reporting

At Edge45, our GEO services don’t miss a beat. Here’s a clear snapshot of what we offer to businesses that want to take GEO seriously:

Technical audit: We run a visibility audit that checks where you appear in assistant-driven answers, how clearly your business is represented across the web, and where gaps exist compared with competitors.
Strategy and planning: We map multi channel priorities, build a content plan that targets key decision moments, and design the technical rollout for schema and site structure.
Delivery: Implementation includes content production, structured data deployment and outreach to secure authoritative citations. For ecommerce clients, this also covers feed optimisation and product-level entity work.
Reporting: Reporting centres on LLM visibility signals rather than rank alone. We track your appearances in assistant responses, compare model snapshots over time, and refine activity based on which assets convert or drive downstream traffic.

Quick checklist to start GEO

If you want to make fast, meaningful progress with GEO, these actions form a solid starting point.

Audit how consistently your business details appear across directories and feeds
Add or refine schema markup for products, organisations and local business data
Publish clear comparison content and FAQs that answer common decision queries
Build authority through targeted mentions and review signals
Measure assistant-level visibility and iterate monthly

Turning GEO into real results with Edge45

GEO is a practical response to a rapidly shifting discovery landscape. It asks businesses to be clearer, more consistent and more credible, so generative engines can recognise and recommend them with confidence.

If you want support putting these foundations in place, Edge45 can guide you through every stage, from shaping your content to strengthening your visibility inside AI-powered results.